Small Business Open House – Won’t You Join Us?

My colleagues and I are hosting a small business open house on:

Thursday, October 29

For the People
244 Grand Avenue, Oakland, 94610,
from 6:00-8:00.

Ian Duncan, For the People, a Legal Document Preparer
Brad Farmer, Brad Farmer and Associates, a CPA and Insurance Agent
Janet Peischel, Top of Mind Marketing, Marketing and Business Development

Also featured: Kevin Rockwell, Kevin Rockwell Marketing Inc., will be talking about what else–social media. Because you can’t have an event these days without talking about twitter and its sibs. Kevin was a videographer at CNN San Francisco, working on the west coast, Europe and the Middle East, and is an expert in electronic marketing.

Grow Your Local Business Revenues And Help Oakland’s Park Day School

Innovative fund raising workshop set to help local school and improve the bottom line for local business owners too.

Oakland, CA (10-22-09) – Every year schools in our community have to raise money to help pay for the essential things, and during these economic hard times it is harder and harder to accomplish.

Fortunately, a new approach to fund raising is here. Local Internet Marketing expert Kevin Rockwell is working together with Park Day School to hold a unique and valuable business workshop aimed at giving local business owners the leg up they need in order to leverage the power of the internet in growing their revenues while cutting their marketing costs at the same time.

Kevin Rockwell Marketing will hold the workshop on Park Day School’s Community Theater on October 31^st. The workshop fee charged to attend this event will be donated back to Park Day School as a charitable donation to the schools scholarship funding efforts.

Park Day School’s Tom Little says, “We are always trying to raise money for our school and community and this idea presented us with a chance to help local business owners and increase our fund raising as well. It is a true win-win and something out of the ordinary for our fund raising efforts.”

The marketing workshop is aimed at small to medium local businesses that are looking to find new and innovative ways to find new customers, retain old customers better, and grow their business using the power of social media, internet marketing, and powerful lead capture methods.

“So many companies still spend hundreds if not thousands on newspaper ads and other print advertising and are passing up on a golden opportunity to get in front of their target audience”, says Kevin Rockwell.

The internet is changing the way people find products and services.

And that is why Kevin Rockwell helps local businesses with these workshops, to take advantage of local search.  This method puts control of local internet advertising back in the hands of the community businesses that need it most.

The three hour workshop will be held on October 31^st from 9am to 12pm at the Park Day School Community Theater located at 215 Ridgeway St, Oakland CA 94611.

The $147 workshop fee may be a business tax deduction for you, please check with your accountant or CPA to find out.

Local internet searches are only going to increase and it makes sense for more local companies to climb on board. This workshop will show in clear detail how your local business can succeed by zeroing in on local internet traffic and social media conversations.

This educational workshop is filled with tips, directions, step by steps, and informative guides into the world of internet marketing for the local business person. You will learn how social media can connect you to local customers, how to build a 24×7 sales lead capture system that builds customer bases and increases sales year after year, the ins and outs of video marketing and how it can help you build your local brand, and most importantly we show you how to DECREASE your marketing spend while increasing your sales at the same time.

Contact:
Kevin Rockwell – Kevin Rockwell Marketing
Kevin (@) kevinrockwell.com
1826 Clement Ave
Oakland, CA 94501
Ph:  510-289-3495 for more information or:

Workshop registration can be found at: http://kevinrockwell.com/workshops/pds

Park Day School – Oakland CA – http://www.parkdayschool.org

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Local Business Owner Challenges Brick And Mortar Companies: I Can Improve Your Advertising ROI!

Berkeley, CA (10-1-09) – Kevin Rockwell, a local business owner, is making a challenge to community businesses across Berkeley.  He believes he can show them how to get more for their advertising dollar – even in today’s economy.

Online local search has been proven to be the first thing people do when they are looking for local businesses.  In fact, according to DMNews “35% of ALL searches [on the internet] are local”.

Because more and more people are performing searches online before they ever leave their homes, Kevin Rockwell is helping local businesses get their name in front of those internet surfers.

Kevin Rockwell recently launched a website, DirectoryofBerkeley.com , and has started attracting many local brick and mortar businesses who want to improve their chances of getting found on the internet quickly.

“Brick and mortar businesses know that marketing and advertising is important to continue even during the toughest times but they do look for ways to save.  And that’s exactly what we’re giving them.”, says Kevin Rockwell.

Using his directory, DirectoryofBerkeley.com, local businesses will get instant advertising in the online directory with just a few clicks.  It’s easy and simple.  There are no long forms or creative advertising needed.

It’s perfect for any size businesses looking to save a few dollars on advertising and improve their overall customer reach.

Offline stores now have the opportunity to purchase premium listings that will get more eyes on their ad.  And as the owner says, “The more eyes you get on your business at the time your prospect is interested, the better opportunity you have to get more customers.”

All the local companies who participate will be one step ahead of their local competition.  Since more and more people are searching online for local businesses it makes it obvious that more owners will start leveraging local search to their advantage.

DirectoryofBerkeley.com provides space for a detailed description that makes it effortless for anyone who visits your listing to know exactly what you provide.  It is a perfect opportunity for your company to make that internet surfer an offer they can’t refuse.

These listings for local businesses will be served up for all the local communities and optimized just for Berkeley.   The added value a directory such as this brings to local businesses is tremendous and helps get your company in front of your ideal client faster.

For more information you can visit DirectoryofBerkeley.com, contact Kevin Rockwell :

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Local Business Advertising: Is Your Approach Too Narrow?

The biggest mistake many businesses make is focusing on print ads and local news papers.  Here’s a different strategy taking root in cities across the nation.

Berkeley, CA (10-22-09) – It’s a classic mistake by businesses; their approach is focused on print advertising and word of mouth.

Fortunately, a new approach is starting to take root in Berkeley to solve this problem.  Local search is starting to cause a flurry of excitement for some businesses who are taking advantage of the technology.

More and more people are performing local searches on the internet before they ever leave the home.  It allows them to do all their research online and make decisions on where to find what they need right from the comfort of their home.

Less and less people are using the yellow pages phone book because of this.  On top of that there are so many phone books circulating with such a high cost of advertising it makes it nearly impossible to decide which to use.

And the trend shift is exactly what Kevin Rockwell is doing for local businesses and the communities his business serves.  Kevin Rockwell has developed a website that leverages search technology and makes it easy to use and implement for businesses that want to get their brands out there.

“So many companies still spend hundreds if not thousands on newspaper ads and other print advertising and are passing up on a golden opportunity to get in front of their target audience”, says Kevin Rockwell.

The internet is changing the way people find products and services.

And that is why Kevin Rockwell has started Directory of Berkeley, to take advantage of local search.  This method puts control of local internet advertising back in the hands of the community businesses that need it most.

You are probably wondering how this can be.

With Directory of Berkeley you can add your local business to the listings.  Nothing fancy and nothing difficult.  The secret is that the directory is optimized for only local businesses that reside in Berkeley.

If a potential customer is looking for “Berkeley carpet cleaner” only the listing for carpet cleaners who have businesses registered in Berkeley will come up.  It is that easy.

It ultimately puts the perfect prospect in front of exactly what they are looking for, your business.

Local search is a form of advertising that allows you to lower your overall costs.  It is cheaper than print advertising and gets you in front of more people when they are ready to buy.  The overall ROI of using DirectoryofBerkeley.com makes perfect sense.

Local internet searches are only going to increase and it makes sense for more local companies to climb on board.

Get in touch with Kevin Rockwell:

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Local Businesses: Ignore Normal Advice To Prosper During A Recession

New online marketing strategy for local businesses can be used to stay afloat and prosper in the coming year.

Berkeley, CA (06-15-09) – With the thunder clouds of recession hovering, most businesses begin preparing for a recession by doing the opposite of what they should.

The first thing they typically do is begin cutting costs and in most cases they start with marketing and advertising. They do it because it is the easiest and quickest. The problem, which has been proven, is when marketing and advertising is cut during tough times it hurts the business more than it helps.

This faulty logic is what increases the chances of failure during these hard times. On the other hand, the businesses that maintained their marketing and advertising or increased it during these times proved to make it through the recession without problems and came out stronger.

Just to give you an example, Proctor and Gamble pushed Ivory soap during the Great Depression and Wal-mart launched their “Every Day Low Prices” campaign in the heart of economic fallout during 2000-2001.

Kevin Rockwell says, “When businesses cut their advertising and marketing during tough times, how do they expect to get business? What they did was lessen their chances of being seen as market leaders.”

That is exactly why Kevin Rockwell has introduced a new way of marketing to local businesses through local search on the internet. More people everyday are doing price and quality shopping on their computers before they ever leave their homes.

What this means for the local brick and mortar businesses is, if you don’t get out in front of those people you are losing dollars and cents from your bottom line.

Kevin Rockwell introduced DirectoryofBerkeley.com to help local businesses combat that exact problem. This directory is set up and optimized for local businesses and communities. It makes it very easy for the average “Joe” to perform local searches and find exactly what he is looking for.

An example would be if you were looking for local restaurants in Berkeley. When you perform a search on DirectoryofBerkeley.com it will only pull up the restaurants you are looking for in Berkeley. You won’t get bombarded irrelevant results from other cities.

This method has proven to be a cost effective way to advertise and market local businesses with an increased return on investment.

In tough economic times it’s been said that you should not scale back your marketing and advertising but look for ways to improve your ROI for that advertising. DirectoryofBerkeley.com does exactly that for local businesses in Berkeley.

You can reach Kevin Rockwell for more information

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