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Posts Tagged Business Builder

Grow Your SEO With The Testing Power Of PPC

Dear Business-Builder, If you’re not already taking advantage of pay-per-click (PPC) advertising to pull qualified traffic to your site, now’s the time! PPC is hands-down the fastest way to get targeted traffic to your site. But did you know it’s also a lean, mean testing machine? That’s right. This HUGE ADVANTAGE comes from the ability to quickly test, track, compare, and tweak your ads. Use your results to decide what new keywords to optimize your site for. Figure out what […]

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The Five Essentials for Killer Online Promotions

Three steps to producing 700% greater online sales than your competitors do … How using breaking news in your e-mails can multiply your response … How and when to use deadlines and countdowns to rake in huge money online … Times when failing to mention your product in an e-mail can drive your response through the roof … And much more! Dear Business-Builder, I may never write another direct mail promotion. No, I’m not retiring … I’ve just been focusing most of my energies on […]

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Close The Deal

OK … So you’ve grabbed your prospect’s attention with a compelling proposition, story, USP, intrigue or advertorial headline.

You’ve intensified his resolve to read your ad with deck copy that illuminates and expands on your head … intrigues him with reasons why, if he stops reading now, he’ll regret it for the rest of his life … and just for good measure, you threw in a heaping helping of credibility elements.

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