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Posts Tagged call to action

Three Keys to Getting The Order With Your Call To Action

You have traffic. People are seeing your site, your product. You’ve nearly perfected your headline writing skills, and you present your product well throughout the body of your salesletter. Now it’s time to get the prospective buyer to part with some of their hard earned cash. It’s time to close. In traditional sales, person to person, the close cannot be effective if it’s never attempted. Rule number one about the close, or “call to action”…it must exist. You CANNOT leave […]

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