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Tools To Run Your Business Better

Want to have the best tool box for your business to make your life better, more efficient, and save money too?

Well I have compiled list of cool stuff that I use, fellow marketers have used, and are on other folks best of lists as well. I hope you enjoy and get great value from this resource.

Testing/Tracking

  • Crazyegg.com – headmap click tracking
  • Woopra – website analytics
  • Statcounter – Not the most detailed analytics, but gives very important trend/keyword data easily. Great for affiliate websites.
  • Google Website Optimizer – free split testing and multi-variate testing
  • ClickTale – web analytics that takes a video of your users mouse/actions
  • ClickDensity.com – similar to crazyegg.com…
  • Site Yogi Free consolidated website statistics

Video/Audio/Picture

  • Audacity – free audio editing
  • Jing – free screen capture/sharing tool
  • JW Player – best free flash player (the best flash player…period)
  • Super – free video conversion tool (the best free video converter – converts from anything to anything) Download
  • VSO Image Resizer – right click to resize/save images to a different format
  • OnlineVideoToolkit – How to do video with a Flip camera
  • LiveFaceOnWeb.com – Pay to have an actor create a video and “appear” on your site
  • TubeMogul.com Free Video Distribution service (free alternative to traffic geyser)
  • iStockPhoto free stock photos
  • sxc.hu free stock photos

Outsourcing

Screen Sharing/Collaboration

Phone Calling/Recording

  • FreeConferenceCall – a whole suite of phone services – conference lines, voice boxes, broadcasts…
  • Pamela skype recording plugin
  • PhoneTag.com – intercepts voicemail, transcribes it, and texts the voicemail to you (voice recognition to text)
  • Google Voice – If you can get in…
  • MagicJack.com – A usb device that gives you VOIP for dirt cheap. My partner, Dan, uses it exclusively at home.
  • K7.net Free incoming voicemail and fax service
  • AuctionAudio.net or AudioAcrobat.com – 3 way in phone conversations to record

Project Management

Graphic Design

  • 99designs.com – People will compete to create a logo/design for your website (cheap graphic design work)contest for cheap graphic/design work
  • DoMyDesignStuff.com – Great graphic designer
  • DesignGuruRyan – Another great graphic designer
  • Kuler.com free Adobe recommended color pairings and design templates

Part two coming soon

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Phone: (510) 289-3495
Fax: (810) 277-2055
Website: http://kevinrockwell.com
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