Local Search Is Surging

Research from comScore indicates that growth in local search is outpacing overall online search. In 2008, the practice of using online search tools to find local businesses, products or services grew by 58%, reaching a total of 15.7 billion searches for the year....

read more

Close The Deal

OK … So you’ve grabbed your prospect’s attention with a compelling proposition, story, USP, intrigue or advertorial headline.

You’ve intensified his resolve to read your ad with deck copy that illuminates and expands on your head … intrigues him with reasons why, if he stops reading now, he’ll regret it for the rest of his life … and just for good measure, you threw in a heaping helping of credibility elements.

read more

Have You Tried Online Coupons? They Work!

All of us have seen and probably used coupons before to shop. But how are they preforming these days? We are now in an age of online information for just about everything and coupons are no different. If some brand new scientific research is any indication, it seems that online coupons have a much bigger effect on consumers than print coupons do.

read more

Oh My God! How Do I Get My Customers Back?

Can you hear that cry ringing in your head? Well I can because while working with clients this month I have actually heard it said to me by a small business person in my city. In fact others I have spoken with recently have said basically the same thing.

It is the cry of the entrepreneur these days. Customers are being careful with their money, cutting back on spending, and exploring their options for saving more than ever.

read more