What Are Mobile Apps and Why Do You Need Them?
Mobile marketing is different from marketing to PC users in one crucial way – it's all about engagement. People don't just use their mobiles to read and digest content. They use them to do things. Your mobile marketing campaign needs to be as interactive as possible...
Does a Mobile Website Increase Your Profits?
The short answer: Yes. A recent survey by Web.com says 84% of small businesses that go mobile see an increase in profits. That's a pretty high percentage and you can imagine that 84% of those small businesses aren't marketing geniuses. They just...
Mobile Apps and Social Media – A Perfect Match
The Web is getting increasingly social. Experts even predict that someday you may search for all of your information through social media sites instead of search engines. People love Facebook, Twitter, Pinterest, Groupon, YouTube… the list goes on. These are...
Your Customers Want Mobile Coupons
Are You Delivering? (Photo credit: tokyostories.pnn.com) People do everything on their smartphones and other mobile devices. Online shopping has been slow to take off on mobiles, but people have used them in all kinds of other unexpected ways. For...
The Magic of Mobiles – Using Location Based Services
Imagine this situation – Your customer is on their lunch break wandering around town looking for a slice of pizza. When they happen a few blocks from your pizza shop, a coupon automatically shoots to their smartphone. It offers a lunch deal for today only and if...
Staying Current with the Mobile Web
Studies say that mobile search has been steadily increasing over the last few years. According to Google, it grew five-fold from 2009 to 2011. That's much faster than anybody had expected it to grow. It's estimated that now over 50% of local business searches...