First in series of website tips
Your website is your storefront. In many cases it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can take it from bland to brilliant. You can create a website that attracts visitors, converts clients, and helps you build a prosperous and exciting business.
1. Invitation To Friend/Follow On Social Media
Social media is more than a trend or a tactic that you can use to build an audience. It’s as essential for most industries as a website itself. And merely having a social media “presence” isn’t enough; you have to let people know you’re active on social media by inviting them to interact.
There are many ways to accomplish this; one of the simplest is to extend an invitation – “Follow me on Facebook,” for example, and include a link to your page.
2. Professional Quality Logo/Header
The world of Internet marketing is vast and competitive. While you can create your own blog header, you should probably leave it to the professionals unless you happen to be a design whiz. Make an investment in your brand and your business by creating a strong and relevant header and logo to represent your business.
3. Easy To Navigate
Make sure your visitors can find their way around your website quickly and easily. If you’re uncertain about how to accomplish this, then study websites that you visit often. Notice how they guide you through the site. Do they provide relevant and easy to recognize navigation tabs? Does the flow of the site seem logical? Is there a search function so you can head directly to the page or information you’re looking for?
4. Interaction / Comments
Does your website invite visitors to comment on your articles and blog posts? One of the best ways to not only measure engagement, but to also create it, is to take a look at the level of interaction on your site. With WordPress you can turn comments on and off and you can allow comments for a specific period of time.
Some business owners choose to not allow comments, but if you don’t then you may be selling your visitors short. Engage them in conversation and invite interaction and comments. You’ll not only learn a lot about your audience, you’ll help build a loyal community of customers.
5. Social Bookmarking
Social bookmarking not only adds value to your visitors and prospects, it also helps boost your traffic and brand awareness. By adding a social bookmarking function to your site, your visitors can bookmark using the bookmarking service of their choice. There are several top quality WordPress plugins that make social bookmarking easy. You can add buttons for the primary sites like Digg, Delicious and Reddit. When someone bookmarks your site it’s added to their account, where other users can browse, vote, and share.