There have been notices of late that Google is cracking down on advertisers and web sites that are promoting dubious offerings. They have told AdWords advertisers to be careful if they are promoting certain kinds of things.

To me this is all the more of a signal to do things the right way, be white hat in your Internet marketing, and stay on the right track. If Google is starting to get smarter and more able to search out listings and advertisers that are promoting dubious offerings then why risk it with your business?

Stay above board, make sure your site has the things Google, and the other search engines, want to see (privacy policy, terms, contact information) so your site stays listed and bringing more customers to your door step every day. Each chance you take or short cut to traffic you take can possibly mean a cut in that customer flow.