Ford Motors uses social media in their marketing efforts. They use the whole gamut from Twitter, Facebook, Flikr, YouTube, Sribd, Delicious, and Upcoming as their main social media properties.
Watch this report from WebProNews on just how they utilize social media for their brand.
This is a key thing for small business owners to take note of, the big guys know this stuff helps and works for their business. You should know that it works for you too. Implementing a social media strategy into your marketing can zero in on local customers and building long term customer relationships for your business.